We'll see another one a week from today. It's no longer Black Friday. It's Grey Thursday. People used to take Thanksgiving Day and spend it with family. Last year though some retailers decided to start late Thursday. Others didn't want to do that to their employees. They suffered financially. So now there's a push to go even earlier. Wal-Mart's "Black Friday" sale starts Thursday at 8 pm. It's similar for others.
It's kind of like watching a movie in a crowded theater and one person stands up. He has a great view, but others are now compelled to stand. Then of course others until the whole room is filled with standing people all now with a view that is no better than what it was when they were seated, and yet now they must exert the effort to stand. If a rule was created that said "Black Friday starts on Friday at 8 am" then all the employees could spend all of Thanksgiving with their families, the companies wouldn't be deprived of sales, and shoppers likewise wouldn't feel compelled to leave their families on Thursday night in an effort to score that deal. They will have just as good a chance on Friday at 8 am. Everybody wins.
Going down that road is an admission that the market really isn't so great at working out a lot of things, and it's tough for some people to concede that.